W Florence

Situated at the very heart of Florence, close to the Duomo, Santa Maria Novella and the city’s principal shopping streets, the W Florence capitalizes on a prime urban address. Housed in the former Grand Hotel Majestic (a 1960s rationalist-modernist building by Lando Bartoli), the property merges architectural heritage with contemporary hotel luxury.

Art & Design

The hotel’s visual story draws heavily on the legacy of the Medici family and their exotic menagerie. The motifs of rarity and curiosity recurs throughout the hotel interior. Meanwhile, the design of the all-day restaurant, Tratto, celebrates Florence’s gelato heritage, layered glazed artworks mimic gelato textures and colors, and the décor plays with pastel tones and Mediterranean hues.  Together, these concepts produce a layered design experience: the aristocratic history of Florence meets modern luxury, with playful cultural references and premium materials throughout. The show stopping rooftop view of the city open to guests during the warmer

Illuminated Accommodations

Inspired by the Romanesque and Gothic architecture that prevailed during Florence’s medieval peak, guests will find the city glow within their rooms with illuminated golden arches over the bed, hues and textures reflecting history, and custom furnishings. Rooms and suites feature Medici-inspired décor with subtly evocative art pieces combine for interiors that feel both local and elevated.

Wellness Retreat

An underground wellness area anchors the property’s quiet luxury offering. With sophisticated finishes, relaxation zones and modern spa facilities, the wellness component complements the bold social energy of the public spaces. The presence of this tranquil retreat adds depth to the guest experience, allowing for both engagement and repose within the same property.

With its bold design narrative anchored in the Medici legacy and gelato heritage, combined with premium materials, an enviable location and a layered guest experience, the hotel offers discerning travelers a stay that is both intellectually engaging and indulgently comfortable. For those seeking a luxury hotel that reflects Florence’s cultural richness while delivering contemporary hospitality, W Florence represents a confident and compelling choice